February 16, 1996

Fox Says It Will Use TV Rating System

NEW YORK -- The Fox Network said Thursday that it would provide ratings for the content of its programs, similar to those provided for films by the Motion Picture Association, regardless of whether such a system is devised by all major broadcasters.

"Our goal is to help parents by providing them with information while continuing to respect freedom of our producers, " Rupert Murdoch, the chairman of News Corp., which owns Fox, said in a statement.

"We are prepared to act unilaterally," he added.

No timetable for starting the ratings system has been set.

Representatives of Fox, NBC, ABC, CBS and others in the television industry have been meeting this week in an attempt to develop a ratings system that would cover all broadcast and cable television.

A spokeswoman for a public relations firm representing Fox said that Thursday's announcement was not meant to imply that Fox was breaking from the group talks, but merely emphasizing Murdoch's feelings on the subject.

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