Marshall McLuhan, "The Medium is the Message"
"Canadia writer on communications, whose theory that the medium is the message provides a catchphrase for the 1960s. His unorthodox theories on communications sprang from his conviction that the electronic media, especially television, have an impact far greater than that of the material they communicate. He also stressed the need to be aware of the changes being wrought in contemporary civilization by these media." © Microsoft Corporation from Microsoft Encarta, 1994
Back to CyberWatch