Business Editors & Computers/Electronics Industry Writers NEW YORK--(BUSINESS WIRE)--March 27, 1995--IBM today launched the IBM Digital Library, an initiative aimed at helping owners of information content in all its forms -- including films, music, text, art and rare manuscripts -- maximize their assets and make them available on networks around the world. IBM Digital Library will consist of an array of products and services aimed at helping customers transform information into digital multimedia form that can be shared with users via networks. The initiative will also give customers the tools to manage, present and protect that information. `We're all familiar with the promise of the 'wired world' -- instant, seamless global access to every conceivable form of information,` said Steve Mills, general manager, IBM Software Solutions. `Yet that world assumes that all this information is in digital form, and the vast majority of the world's most valuable content is not. With today's announcement, IBM intends to establish market leadership by helping owners of information in all its forms move forward into the digital age.` The IBM Digital Library integrates a wide array of information storage, management, search, retrieval and distribution technologies, much of which is available today, into a single architecture. Once digitized, information can be shared on public networks like the Internet or private networks like the IBM Global Network. IBM Digital Library solutions will be completely scalable from a small LAN library in a single format, such as a photo collection, to huge information repositories consisting of multiple media types and millions of titles. Many IBM Digital Library technologies are already being used today by dozens of customers, such as the Vatican Library, the Indiana University School of Music and Case Western Reserve University. IBM will work with its current customers and identify new customers to determine an optimal set of offerings to bring to the marketplace. Through its work with early Digital Library customers, IBM has identified, and will provide solutions for, two of the most pressing concerns confronting content owners who want to widely distribute their digital information: powerful search capabilities that enable users to comb through vast amounts of data to find the specific information they need quickly and easily; and rights management capabilities that will allow the owners of information to make their words, sounds and images available while protecting against unauthorized copying and distribution. These customers -- including the Archivo General de Indias, the Lutherhalle Wittenberg, the Los Angeles Public Library and the Institute for Scientific Information (ISI) -- are finding that accessible information in a digital library enables broader usage and more productivity, adding value for both users and those who are managing content, while protecting against unauthorized copying and distribution. `The IBM Digital Library is more than a massive database or a video-on-demand solution,` Mills said. `It also will enable a broad range of development, from Internet applications to interactive TV services. `As the vehicle to enable owners to transform their traditional information into secure digitized information, or maximize the value of information already in digital form, the IBM Digital Library is a crucial component of IBM's network-centric computing strategy to provide anytime, anywhere access to information on high-speed voice and data networks.` An Electronic Metaphor for Traditional Libraries, And More

Information has typically been something physical, such as a book, that can be stored, indexed and accessed in a traditional library. Today there are many new forms and definitions for information, such as spreadsheets, movies, rare paintings, musical recordings, and even a home page on the World Wide Web. And once information is in digital form, it is usually intangible, existing only within a computer storage medium such as a diskette or hard drive. The IBM Digital Library provides electronic equivalents of a traditional library structure. This structure is categorized as content creation and capture; storage and management; search and query techniques for information access; information distribution and presentation; and rights management. Content creation: One of the biggest challenges of the information age has been turning physical media into digital information. With IBM Digital Library, paper, photographs, videos and audio recordings can be captured in a format easily manipulated by computers. In addition, new digital information can be created using a wide variety of authoring, recognition, compression and transformation techniques developed by IBM, or by utilizing products from other vendors. Storage and management: The IBM Digital Library makes use of electronic technologies to store and manage vast amounts of information in digital form. However, the physical location of the information is not an issue because it will be accessible to users at their convenience from their offices, homes or anywhere else. IBM Digital Library supports a wide variety of hardware and software solutions for storing and managing information, including both IBM and non-IBM products. Customers will be free to choose the platforms and operating environments that best suit their existing and future computing needs without compromising the benefits of an IBM Digital Library solution. Search and query techniques: Once physical media is in a digital format, it must be enriched so it can be effectively organized for searches. Information management features of the IBM Digital Library include automated indexing, foldering, correlation, feature extraction and translation functions. Users are provided with advanced organization and filtering tools so they can customize and personalize their information searches in their national languages. In addition to traditional text and numerical descriptions, multimedia data can be searched using new technologies to comb through visual information by looking for specific patterns, shapes and colors. Information distribution and presentation: Information owners can elect to distribute the materials from an IBM Digital Library in numerous ways: through any existing network, client/server business solutions, commercial online services or interactive television solutions. IBM Digital Library also supports the creation and use of dynamic, integrated formats for information presentation. These include `walk up` interfaces such as those found on touch-screen kiosks, as well as more natural, human approaches that will include speech recognition and audio and video interaction. Rights management: Providing access to digitized information through the network poses tremendous challenges in terms of minimizing the unauthorized distribution of information and protecting the rights of the owners of this information. IBM Digital Library will offer the industry's most effective rights management technologies for digital information. IBM has developed advanced authentication, royalties management, encryption and watermarking technologies which allow users secure access to the information stored in a Digital Library, as well as authorized distribution. -0- Films, music, text, art, manuscripts available to computer users --30--hk/ny.. CONTACT: Rick Bause IBM Software Solutions 914/766-1750 rickb(at symbol) or Andrea Coules GCI Group 213/930-0811 acoules(at symbol) or Margaret Bonilla Brodeur & Partners, Inc. 617/622-2800 CompuServe: 76325,2654 KEYWORD: NEW YORK INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS PRODUCT INTERACTIVE/MULTIMEDIA EDUCATION REPEATS: New York 212-575-8822 or 800-221-2462; Boston 617-330-5311 or 800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473

AP-NY-03-27-95 1115EST

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