Interactive Network's 150-member panel still sees O.J. Simpson freed, believes police conducted superficial investigation
Business/N Interactive Network's 150-member panel still sees O.J. Simpson freed, believes police conducted superficial investigation Business/News Editors
SAN JOSE, Calif.--(BUSINESS WIRE)--March 15, 1995--More than 90 percent of a volunteer panel composed of 150 Interactive Network Inc. (IN) subscribers distributed among San Francisco; Sacramento, Calif.; Indianapolis; South Bend, Ind.; and Chicago continue to say that O.J. Simpson will be acquitted or that there will be a hung jury, according to last week's poll.
Nearly eight of every 10 panel members also believe that the Los Angeles Police Department conducted what the panel characterized as a `superficial investigation.`
These are two highlights from the latest 16-question survey running each week during the Simpson trial. Topical questions reflect that week's major courtroom developments. The IN subscribers, who normally play along in real time with a varied menu of popular TV game shows and sports events, also watch Court TV and other news sources, then respond every Thursday evening to trial-related questions via IN's proprietary home receiver/sender technology.
IN's pollsters say the panel, which includes a broad demographic range, probably knows more, because of its continuing close attention to Court TV and other news sources, about the trial than any equally representative population segment.
In other results taken from the March 9 poll, nearly 40 percent of the panel now believe that Los Angeles Police Department Mark Fuhrman `would break the law at the risk of his own career` to plant evidence incriminating Simpson, while 57 percent think the police have `ignored` evidence that could exonerate the former football star and sports commentator. Yet almost a third he is guilty, while a quarter have no opinion as yet.
`This special panel is reporting their opinions at arm's length electronically,` commented IN Chairman and CEO David B. Lockton. `Though they all receive weekly poll results, they don't interface with each other, only with the computers in our San Jose headquarters.
`But at least our panel is stable,` he continued, `unlike the mock jury put together by the Houston Post that disbanded after a series of fistfights.`
Interactive Network, a public company traded on NASDAQ, maintains a total test bed of more than 5,500 subscribers in the five test markets indicated above. It is the only interactive TV programmer with paid subscribers.
The company creates and delivers, via a variety of broadcast and/or cable carriers, its proprietary, live simulcast interactive television programs each day. These play-along programs are keyed to subscribers' existing viewing habits and allow them to play for prizes along with popular game shows like `Jeopardy!` and `Wheel of Fortune,` to second-guessing coaches and players in televised sports and to predict plot twists in television dramas.
The company owns numerous patents and copyrights pertaining to live interactive play-along televised games, whether delivered via cable, broadcast, satellite dish, telephone or fiber-optic lines, or radio frequencies.
CONTACT: Interactive Network, San Jose
Jane Whaley, 408/325-5040
South Coast Communications
Owen Daley, 714/252-8440
KEYWORD: CALIFORNIA INDIANA ILLINOIS
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED ENTERTAINMENT
INTERACTIVE/MULTIMEDIA REPEATS: New York 212-575-8822 or 800-221-2462; Boston 617-330-5311 or 800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473
This material is copyrighted and may not be republished without permission of the originating newspaper or wire service. NewsHound is a service of the San Jose Mercury News. For more information call 1-800-818-NEWS.