Nethold plans to offer viewers access to services such as home shopping, ticket ordering, interactive commercials, interactive game shows and electronic program guides.
Sun Microsystems and Paris-based Thomson Multimedia formed an alliance last year to develop interactive television systems.
Thomson Multimedia is a unit of electronics maker Thomson SA of Paris. Sun Microsystems supplies computer networks to the cable and telecommunications industries.
This material is copyrighted and may not be republished without permission of the originating newspaper or wire service. NewsHound is a service of the San Jose Mercury News. For more information call 1-800-818-NEWS.