Business Editors & Hi-Tech Writers REPEATING...

MONMOUTH JUNCTION, N.J.--(BUSINESS WIRE)--April 24, 1995-- American Alpha, Inc. today announced the U.S. introduction of Foto Morphosis, a photo booth machine that merges the faces of two people to produce a child. One person enters the booth and gets their picture taken, then the other person does the same. The computer blends the two faces together, creating a child. If players are by themselves, Foto Morphosis provides video models they can morph with. Players depart the booth with a full-color photo of their experience. Foto Morphosis can also combine a player's features with those of an animal's, a famous work of art or a historic figure. In addition, Foto Morphosis enables players to have their picture taken against the backdrop of some world famous landmarks. `Young couples like to catch a glimpse of their future children, while older couples want to see if the computer children resemble their own children,` says American Alpha's operations manager, Robert Boyajian. `Other people enjoy morphing with animals like cats and dogs. It's exciting for the whole family.` The machines are operating at Luxor Hotel and Casino in Las Vegas, Universal Studios Hollywood, and Family Fun Centers in NJ and PA. American Alpha, Inc. established in 1988, is a manufacturer and wholesaler of video game parts and is the co-developer and distributor of the English-language version of Foto Morphosis. Panasonic's parent company, Matsushita Electric Industrial Co., Ltd., developed the machine's computer image processing technology. --30--bc/ny.. CONTACT: American Alpha Robert Esposito, 908/438-0420 KEYWORD: NEW JERSEY INDUSTRY KEYWORD: INTERACTIVE/MULTIMEDIA ENTERTAINMENT COMED REPEATS: New York 212-575-8822 or 800-221-2462; Boston 617-330-5311 or 800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473 AP-NY-04-24-95 0935EDT