Appendix A

Forcast Market for Web Advertising:

YEAR $_mil
1996 43
2000 5,000
AGR 228.4%

Forecast Revenue for Web Advertising:

YEAR $_mil
1995 53
1996 220
1997 630
1998 1,200
1999 1,820
2000 2,200
AGR 110.7%

Forecast Revenues for Online Advertising:

YEAR $_mil
1996 300
2000 5,000
AGR 102.1%

Forecast # of Young Adults (18-24) Online:

YEAR mil (users)
1997 5
2001 10
AGR 18.9%

Number of Adult Online Users, U.S.

YEAR mil (users)
1996 27
1997 35
AGR 29.6%

SOURCE: DATA ANALYSIS GROUP, COMPUTER INDUSTRY FORECAST, Second Quarter 1997.