The Business of On-line Content Delivery
Digital Commerce Working Group
Each group member has prepared a web page or outline of some sort in
his or her area of specialization.
We created a video documenting some of our on-line exporations and
showed it in class on 5/2/97. Please contact one of the group members
to track it down if needed.
One of the most rewarding activities that we performed in this working
group was actually sitting down in front of a networked computer and see
how digital commerce is being used on the Internet. Many of the activities
that we looked at -- reading a newspaper on-line, buying pizza or books
on-line -- were not available couple of years ago. Perhaps that is
why these activities are so exciting.
We were able to see that it is possible to add new value by making goods
available over the Internet. In the case of news, our focus, we were
able to point out many value-add features that are not possible in a printed
version of a newspaper. But not all digital commerce necessarily
adds value. One of our group members noted that it right now it is
definitely quicker to just pick up the phone and order a pizza rather than
sit down in front of the computer and use a World Wide Web form.
It is even easier and usually more pleasant to sit down at a table with
a full page newspaper rather than read news from a computer screen.
From each group member's studies, it is clear that there are definitely
some serious issues to work out and understand, even in the limited focus
of news distribution. In the age of customized content and individual
news delivery, privacy is supremely important. Enabling technologies
are changing quickly. What will these new technologies enable as
far as the future forms of digital content? How will the value of
that digital content be measured? And how is and will intellectual
property concerns impact digital content?
These are the issues that we touched on in our group discussions.
Suffice to say that we did not come to any final conclusions on any of
these topics. Perhaps the only conclusion that we can give is that
all of our issues are changing quickly and dramatically every day and will
continue to do so for the forseeable future.
Some of the group member's sites have links to references and articles.
Here are a few general background sites:
Miami Herald Special Site on On-line News and Digital Commerce:
Hal Varian's Digital Commerce Links:
WWW Virtual Library Links about Journalism:
American Journalism Review:
Back to the Digital Commerce Home Page.