The Marketing and Commodification of Education

The cost of education has become a highly contested issue, whether it is for public K-12 or university education. Some, such as Gerald Celente, predict that the antitax movement will effect a responsibility tax; that is, that those who benefit from the public service of education will have the primary responsibility to pay for it. As more people opt to send their kids to private school, an HMO-style of education will develop, and public education will become like public health--it is there for everyone, but it will be used primarily by those who have no other options. In turn, universities will become so costly that they will not be affordable to middle-class students. This is where new technologies become employed. A demand for distance education will rise, not only for university students, but for elementary students, who will increasingly be educated at home. Whatever is in store for the future, the trend towards marketing education, at all levels, is well in place.

Business discourse and management models are beginning to dominate higher education. Here we also examine several critiques of the commodification of universities. See The Commodification of Higher Education, below.


The Commodification of Higher Education