People might want to market many different products through the Internet. Right now, because of the good economy, one of the most hotly peddled products is jobs. Many companies are taking advantage of one-to-one job finder services. The most important job services are BridgeLink, Resumix, PeopleBank, CareerMosaic, Monster Board, IntelliMatch, and JobTrak.
Many of these job services do more than just post job openings. Many require students to enter data about themselves. The job service then only e-mails jobs to students that they actually want or that want them. I had the opportunity to work on BridgeLink's web site and will discuss this particular site.
BridgeLink asks students and other people searching for entry level jobs to answer a questionnaire. Afterwards, the student receives a password to log into BridgeLink. When logged in, a student can answer even more questions about herself like what computer skills she possesses, what types of jobs she is interested in, etc.
An employer can also log into BridgeLink to send e-mails to selected students. Once logged in, employers can search for specific types of students that they might be interested in. For example, Intel might look for all the Electrical Engineers at UC Berkeley that are graduating in May, 1997, and speak Mandarin. And like GuestiMate, BridgeLink will e-mail every one of the people that match the criteria individually.
By asking the market, companies are finding out that they can reach students using one-to-one marketing through the Internet in a much more cost effective manner than traditional recruiting mechanisms like the campus newspaper.
Copyright © 1996 Auren Hoffman. All Rights Totally Reserved.